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daniel östling.

Work

What I've built — as founder and as fractional product lead. Each project opens with its brief: the problem, what I built, what came of it.

Karl

PROBLEM
Agents build the wrong thing when the input is fuzzy.
OUTCOME
<2 min per brief · 40+ hrs/month saved on PM documentation
STATUS
live

Monde

PROBLEM
Brands have no visibility into how they appear in AI search answers.
OUTCOME
100% visibility into AI answers
STATUS
live

Direct Wines — AI dev infrastructure

PROBLEM
A 70-person engineering team shipping across multiple platforms, with no AI tooling in place.
OUTCOME
70% faster development · 3× fewer defects · weeks → days new-developer onboarding
STATUS
handed over

RFQ-to-Quote automation

PROBLEM
Manual quoting on technical RFQs takes days.
STATUS
building