Work
Client results first, then the products I build and run myself.
CLIENT WORK
Direct Wines — AI across a 70+ person e-commerce org
- PROBLEM
- A 70+ person engineering organisation needed a practical AI workflow embedded in its existing delivery stack.
- OUTCOME
- 70+ person engineering org · < 1 hour benchmark implementation · 2 devs / 10 days original delivery benchmark
- STATUS
- handed over — it runs without me
Multi-tenant commerce platform for Direct Wines
- PROBLEM
- Cloned e-commerce codebases made each new brand slow to launch and left site performance behind.
- OUTCOME
- $100M+ DTC portfolio supported · 20 → 82 Lighthouse score · 6 weeks → 4 days new-brand launch time · 2 successful launches
- STATUS
- handed over
Proper Printers — product strategy for print-tech SaaS
- PROBLEM
- New clients took too long to reach their first order, and the sales funnel underperformed.
- OUTCOME
- −25% time-to-first-order · 1,200+ users onboarded
- STATUS
- handed over
PRODUCTS I BUILD & OPERATE
RFQ-to-Quote — custom build for manufacturing clients
- PROBLEM
- CPQ software can't read drawings, PDFs, or email RFQs, leaving estimators to extract specifications manually.
- OUTCOME
- 30–60 min estimator workflow · < 1 min prototype workflow · 3 prospective-company demos
- STATUS
- building
Monde — How to show up in AI answers
- PROBLEM
- Brands have no visibility into how they appear in AI search answers.
- STATUS
- live
Karl — Fixing developer handoff
- PROBLEM
- Agents build the wrong thing when the input is fuzzy.
- STATUS
- live