Resume

Digital & Ecommerce Executive | Driving $100M+ DTC Growth | CAC, LTV, Retention | Transformation Leader, Direct Wines

I had the chance to work closely with Daniel as a fractional product leader, and he made an impact right away. He quickly zeroed in on the highest-leverage opportunities and kept the team focused on what actually moves the business, not just activity.

He also brought AI into the team in a way that actually stuck. From a Claude-powered PR review bot to AI-driven rule systems embedded in the IDE, these weren’t experiments, they’re tools the team uses every day.

Daniel moves fast. He goes from insight to production in days, not weeks, and does it with strong judgment and high quality. Despite being fractional, he fully embedded with the team, ramped quickly on a complex environment, made confident decisions, and shipped independently.

Just as important, he left the team better than he found it, more focused, more capable, and more self-sufficient. I’d work with him again in a heartbeat and highly recommend him to any team looking for a product leader who delivers real impact, especially at the intersection of product and AI.

Daniel's client · source

Ecommerce Director | Retail | E-Commerce | Customer Experience | Technology Change & Transformation, Direct Wines

Daniel spearheaded the development and launch of a strategically important initiative which enabled Direct Wines to deliver a unique branded experience for the largest media company in the US. At critical junctures he navigated the team to success using a mixture of technical knowledge, pragmatism, and a solution based mindset. His experience and ability to communicate with confidence built confidence with stakeholders and I hope I get the opportunity to work with him in the future.

Daniel's client · source

Head of Strategic Projects, Altius Group

I have had the pleasure of working with Daniel for approximately two years in the following key areas, and I highly recommend him:

• Development and successful implementation of the sales and marketing strategy.
• Leading product development initiatives.
• Managing the engagement and retention of two global brands.
• Demonstrating excellent communication and negotiation skills.
• Creating targeted marketing campaigns that resulted in over 1,000 sign-ups.

On a personal level, Daniel has been supportive, engaging, and quick to respond. He consistently offers sound advice and is great at troubleshooting, making him an exceptional and well-rounded colleague.

Daniel's client · source

Project Manager, Moteefe

I reported to Daniel in my role as Enterprise Project manager at Moteefe. We worked closely on a number of customer engagements. Daniel is an outstanding manager, he has great people skills and easy to work for and with. He has a deep technical understanding, combined with a solid business understanding, leadership and excellent communication skills.

Reported to Daniel directly · source

Co-Founder and COO, Moteefe

Daniel and I worked on a number of complex projects for large Enterprise clients. An excellent communicator, he has proven to be an effective manager of teams and clients.

He combines his people skills with a keen strategic sense, robust organisational skills and a focus on execution. In fact, he would prove an asset in any type of complicated situation that requires someone with strong leadership and who can deliver results.

Daniel has also shown a solid understanding of tech product development and has collaborated with software development teams directly in the capacity of Product manager when required.

Managed Daniel directly · source

HR Director, Moteefe

Daniel and I worked together at Moteefe, a print-on-demand technology platform. I was immediately impressed with him; he couples an excellent communication style with great stakeholder management. It was clear that his client population appreciated this. I also received lots of feedback internally on the quality of Daniel's work. One of Daniel's biggest strengths is his ability to problem solve in highly complicated and ambiguous situations. He was often the colleagues I would go to for counsel on a variety of topics; his thoughtful approach was always valuable to me and to others on the senior management team in which he sat. I know Daniel will continue to do great things in his career and I look forward to crossing paths with him again one day.

Senior to Daniel, didn't manage directly · source