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daniel östling.

Monde

AI brand monitoring: tracks how brands appear across AI search engines.

Founder / built end-to-end · 2025 — present

PROBLEM
Brands have no visibility into how they appear in AI search answers.
BUILT
Monitoring product that tracks brand presence across AI search engines.
OUTCOME
100% visibility into AI answers
STACK
Next.js · Supabase · PostgreSQL · Inngest · Multi-LLM
STATUS
live

trymonde.com →

Why it exists

People increasingly ask AI assistants instead of searching. Brands have spent twenty years learning to see and shape how they appear in Google — and have no equivalent for ChatGPT, Perplexity, or Gemini. When an AI answer recommends a competitor or gets your product wrong, you don’t even know it happened. Traditional SEO tools don’t cover this channel at all. Monde makes it visible.

Key decisions

Monde sends structured queries to ChatGPT, Perplexity, Gemini, and Claude — the contexts where buying decisions actually form: product comparisons, recommendations, category questions. It scores visibility, sentiment, and positioning relative to your competitive set across all four engines, and tracks the trend over time so a team can connect shifts in AI representation to what they shipped or published.

The measure had to be relative, not absolute: a brand’s share of AI answers only means something against the competitors that appear in the same answers.

Demo: Monde scoring brand visibility across ChatGPT, Perplexity, and Gemini.

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