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Daniel Östling.

Monde — How to show up in AI answers

Tracks how brands appear across ChatGPT, Perplexity, Gemini, and Claude.

Founder / built end-to-end · 2025 — present

PROBLEM
Brands have no visibility into how they appear in AI search answers.
BUILT
Monitoring product that tracks brand presence across AI search engines.
STACK
Next.js · Supabase · PostgreSQL · Inngest · Multi-LLM
STATUS
live

trymonde.com →

Monde scoring a brand against its competitors across ChatGPT, Perplexity, Gemini and Claude — visibility, position, and the sources each answer cites.

One of the products I build and operate — built end-to-end, solo.

Why it exists

People increasingly ask AI assistants instead of searching. Brands have spent twenty years learning to see and shape how they appear in Google — and have no equivalent for ChatGPT, Perplexity, or Gemini. When an AI answer recommends a competitor or gets your product wrong, you don’t even know it happened. Traditional SEO tools don’t cover this channel at all. Monde makes it visible.

How it works

Monde watches the contexts where buying decisions actually form — product comparisons, recommendations, category questions — and turns them into something a marketing team can track and move.

  1. Multi-engine queries. It sends structured queries to ChatGPT, Perplexity, Gemini, and Claude, collecting how each engine represents the brand across the comparisons, category questions, and recommendations that shape buying.
  2. Competitive benchmarking. Every brand is scored against the competitors that show up in the same answers — visibility, sentiment, and positioning — because share-of-answer only means something relative to who you’re up against.
  3. Trend tracking. Shifts in how the engines represent a brand are tracked over time, so a team can connect a move — up or down — to what they shipped or published.

Status

Live at trymonde.com.

Want something like this? Email me →