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daniel östling.

Work with me

FRACTIONAL / FREELANCE

I help with AI product strategy, agentic systems, RAG, evals, and shipping with existing teams.

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TEAM-SCALE WORK

For embedded-team engagements, that’s FractalOcean. Visit FractalOcean

FULL-TIME ROLES

I’m open to exceptional product leadership roles.

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I had the chance to work closely with Daniel as a fractional product leader, and he made an impact right away. He quickly zeroed in on the highest-leverage opportunities and kept the team focused on what actually moves the business, not just activity.

He also brought AI into the team in a way that actually stuck. From a Claude-powered PR review bot to AI-driven rule systems embedded in the IDE, these weren’t experiments, they’re tools the team uses every day.

Daniel moves fast. He goes from insight to production in days, not weeks, and does it with strong judgment and high quality. Despite being fractional, he fully embedded with the team, ramped quickly on a complex environment, made confident decisions, and shipped independently.

Just as important, he left the team better than he found it, more focused, more capable, and more self-sufficient. I’d work with him again in a heartbeat and highly recommend him to any team looking for a product leader who delivers real impact, especially at the intersection of product and AI.

Nicole Romito Nicole Romito · Digital & Ecommerce Executive | Driving $100M+ DTC Growth | CAC, LTV, Retention | Transformation Leader, Direct Wines · Managed Daniel directly · Apr 1, 2026 · source